"Back in 2010, I entered a Daily Candy contest that challenged women to create a business for other women. I have three older sisters who each were frustrated by the expensive costs of bridal gowns and accessories; something they could only wear for one day of their lives. Even after their wedding, they tried to sell their gowns and were unsuccessful. After seeing their luxury goods hang in their hallways, collect dust and become unusable, I decided there must be a better way. Women should have the ability to rent their attire for the night and still look gorgeous with luxury items, but stay with their budget. It’s about staying within your means while giving the appearance that you spent much more. I ended up being a runner-up in that Daily Candy contest - and was urged by other female entrepreneurs to pursue the concept as they'd all be future customers!"
"Today, “Something Borrowed NY” is the
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